Writing in plain English

How we write content to make it easy to read.

We use plain English to ensure our website and communications are accessible to everyone. This includes those with additional needs or where English is not their first language. When our messages are easy to read all users can find information simply.

We try to use:

  • short, concise sentences and paragraphs
  • active voice (more information on Scribbr)
  • no jargon or, where necessary, explanations of complex language
  • consistent wording - not using different terms to refer to the same thing
  • wording for those with a low reading age

Writing style and tone

Writing in a warm, friendly tone makes people feel comfortable when reading our content. We use 'you' and 'we' for a personal feeling. We use names, such as West Sussex County Council or county council for clarity as needed. We can use a firm, more confident tone when it is necessary, including, but not limited to, when:

  • giving instructions
  • issuing an official statement
  • commenting on serious matters
  • advising around emergency situations

In all instances, we ensure our messages are easy to understand, using active voice to make text clear.

Reading age

We aim for a reading age of 9 years old. This is in line with GOV.UK standards.

Current information

We ensure information is current. This means users can trust our content is correct. Exceptions can occur for statutory reasons.

Other ways to make a page easy to read

We ensure that our webpages have clear user needs and journeys.

We also make our communication easy to read by using:

  • clear headings and summaries using key words
  • structure and formatting
  • consistent standards
  • other references, such as style guides for

To cover the above points, we have a section dedicated to formatting and wording style. For guidance on specific words, we have a glossary.

More information

As a basis for good writing, we use guidance on writing for GOV.UK.

 
Last updated:
10 June 2025
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