This hands-on course introduces essential digital skills for running and growing a modern business. Through interactive sessions led by expert trainers, you’ll explore key topics including marketing, project management, data handling, and cybersecurity.
You’ll learn how to build an online brand using voice, visuals, and values, use audience insights to create content strategies, grow and protect your online presence with SEO and Google Business tools, and use CRM tools effectively in a small business setting.
You’ll also cover digital project planning methods, applying them to real-world scenarios, tracking key metrics and making data-driven decisions, using tools like Google Analytics and data dashboards responsibly, and creating secure and user-friendly e-commerce experiences. Additional sessions cover digital finance tools, safe file management, and practical automation (with tools like Zapier and IFTTT).
You’ll also explore how digital businesses can act responsibly - socially, environmentally, and ethically.
The course wraps up with a mini digital action plan tailored to your business, peer feedback, and a celebration of your progress.