Using the content and design guide

The purpose of the guide and how to use it.

The content and design guide is intended for use by everyone in the council. It was jointly created by the Communications and Engagement Team and the Online Service Delivery team. The aim is to create a consistent approach for all of the content we publish, from press releases to web pages and social media.

We intend for all staff to follow these guidelines as much as possible, though exceptions will exist.

These guidelines:

  • address common themes, but do not cover every circumstance
  • are informed by awareness of accessibility, but are not detailed guidance - internal staff can access further information and training through the intranet by searching 'accessibility'
  • take into account national government practice from GOV.UK

You can find guidance about general writing principles on our writing in plain English page.

 
Last updated:
1 October 2025
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