The content and design guide is intended for use by the Communications and Engagement Team, the Online Service Delivery team and across the wider organisation. The aim is to create a consistent approach for all of the content we publish, from press releases to web pages and social media.
The Online Service Delivery and Communications and Engagement teams have co-produced this guide. We intend for all staff to follow these guidelines as much as possible, though exceptions will exist.
These guidelines:
- address common themes, but do not cover every circumstance
- are informed by awareness of accessibility, but are not detailed guidance - internal staff can access further information and training through the intranet by searching 'accessibility'
You can find guidance about general writing principles on our writing in plain English page.