Business planning and marketing

Guidance on how to develop a successful business plan.

A business plan is essential for all early years and childcare providers. We have written a comprehensive guide on developing a successful business plan.

The following fact sheets are free to access at your local library:

  • Fact sheet BIF032 - Choosing the right business legal structure
  • Fact sheet BIF349 - An introduction to legal structures for 'not-for-profit' organisations


Marketing is an essential part of business planning and is key to long-term growth. Our online training module includes information on how to develop a marketing plan and effective marketing for childcare businesses.

In order for you to take the course, you may need to create a free Gateway account and then search for 'Marketing'.

Marketing for Early Years and Childcare Providers course (external link)

You can also take advantage of the free advertising available on our website.

Tax-free childcare

Tax-free childcare is available to around 2 million households to help with the cost of childcare, enabling more parents to go out to work and provide greater security for their families.

Providers can use the Childcare Choices Partner toolkit for resources to help communicate details of this scheme to parents'.

Last updated:
22 June 2023
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