Safe Drive Stay Alive
In February 2006, West Sussex Fire & Rescue Service launched
its 'Safe Drive Stay Alive' Road Show.
The production has been designed to deliver very hard- hitting
messages to young drivers by making them aware of their
responsibilities on the road and the potentially lethal results of
failing to do so. The show targets 16 to 18 year old students who
are either driving or learning to drive.
The show highlights all of the dangers that young drivers may
encounter such as excessive speed, inexperience, mobile phones and
drink or drug driving. It also highlights the consequences of peer
pressure to both drivers and passengers.
The show has been extremely successful and to date (2012) has
been delivered to 55,000 young people throughout the County of West
Partners in the campaign include, Sussex Police, South East
Coast Ambulance Service, Sussex Safety Camera Partnership, WSCC
Road Safety Department, and National Health Service doctors and
nurses. Also involved are some severely affected victims of road
traffic collisions which include a mother who lost her two sons
within a year of each other in two separate road crashes.
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