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Safe Drive Stay Alive

In February 2006, West Sussex Fire & Rescue Service launched its 'Safe Drive Stay Alive' Road Show.

The production has been designed to deliver very hard-hitting messages to young drivers by making them aware of their responsibilities on the road and the potentially lethal results of failing to do so. The show targets 16-18 year old students who are either driving or learning to drive.

The show highlights all of the dangers that young drivers may encounter such as excessive speed, inexperience, mobile phones and drink or drug driving. It also highlights the consequences of peer pressure to both drivers and passengers.

The show has been extremely successful and to date (2012) has been delivered to 55,000 young people throughout the County of West Sussex.

Partners in the campaign include, Sussex Police, South East Coast Ambulance Service, Sussex Safety Camera Partnership, WSCC Road Safety Department, and National Health Service doctors and nurses. Also involved are some severely affected victims of road traffic collisions which include a mother who lost her two sons within a year of each other in two separate road crashes.


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