West Sussex Fire & Rescue Service welcomes sponsor for driver safety roadshow


Release date: 31 October 2019

A key part of West Sussex Fire & Rescue Service’s Prevention work has been given a boost thanks to a new sponsor.

Gatwick Airport Ltd has pledged its backing for the service’s award-winning Safe Drive Stay Alive roadshow and committed £10,000 to the 2020/21 roadshow.

The hard-hitting show, which has been delivered to more than 8,000 students in previous years, includes first-hand accounts from the victims, family members and 999 responders. It highlights dangers that young drivers may encounter: excessive speed, inexperience, boy-racing, mobile phones, drinking, drugs and peer pressure.

Since 2006 the show has reached more than 112,000 students.

West Sussex Fire & Rescue Service Chief Fire Officer, Sabrina Cohen-Hatton, said: “I am delighted that Gatwick Airport has recognised the value of the Safe Drive Stay Alive roadshow. It is a really important community initiative to raise awareness of road safety to the key age group of young drivers.”

Melanie Wrightson, Community Engagement Manager, Gatwick Airport, said: “The impact that the Safe Drive Stay Alive roadshow has on students is undeniably positive and we are proud to help the roadshow continue its great work. I would also like to thank West Sussex Fire and Rescue Service for all their hard work in making this happen. Long may it continue!”

Meanwhile, the fire and rescue service is asking other key partners and/or sponsors to come forward.

Sabrina said: “We are on the look-out for more partners and/or sponsors to come on-board. Without financial support we will not be able to continue to run these educational roadshows and reach as many young people as we do now with our important road safety messages.”

Last year, 90 road traffic collisions in West Sussex involved young drivers. Young drivers make up around 30% of all road incidents.

Please help us raise the awareness of this opportunity.  Organisations that would like to find out more, or get involved should contact Angela Redman on 0330 2222404 or email angela.redman@westsussex.gov.uk

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