Safe Drive Stay Alive goes digital


Release date: 2 December 2020

A thought provoking driver awareness programme for young adults has gone digital to ensure its educational messages still reach young people during COVID-19.

Each year West Sussex Fire & Rescue Service works with the other emergency services and agencies to deliver Safe Drive, Stay Alive (SDSA) to thousands of young people across the county.

This year it has gone digital and is available on the fire service’s YouTube channel from 1 to 14 December.

The show explores the consequences of getting involved in a road collision and is aimed specifically at young people who are at the age where they are either learning to drive, have just passed their test, or are becoming passengers with their friends who are already driving.

Serving members of the police, fire and medical services give real-life accounts of local incidents they have witnessed. It is delivered by real people with real stories to tell.

Nicki Peddle, West Sussex Fire & Rescue Service’s Head of Prevention, said: “The COVID-19 pandemic has meant that we have had to come up with alternative ways to share safety messages with the public this year.

“We filmed a socially-distanced version of the roadshow during the autumn and this has been viewed by hundreds of students via schools and colleges.

“But we know what an important message it is so wanted to share it even wider. This important road safety initiative sends such a valuable and powerful message to young drivers and their passengers and we urge all young drivers to watch this hard-hitting video on our YouTube channel.”

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