West Sussex County Council (WSCC) launched the Water Angel campaign in 2014 to promote the health and wellbeing of young adults.
We wanted to encourage 18-24 year-olds to drink water alongside their alcoholic drinks when out partying in the county's bars, pubs and clubs.
The campaign was the result of research carried out in West Sussex which showed that alcohol-related harm and antisocial behaviour in young adults was a trend that was on the rise.
We set out to tackle the issues head-on and provide practical ways to minimise the risks associated with drinking large quantities of alcohol.
Our campaign focuses on keeping people safe, hydrated and refreshed by drinking water at regular intervals, particularly when consuming alcoholic drinks.
The campaign is not only designed to benefit those out enjoying themselves but also to have positive impacts for the wider community and businesses that cater for the entertainment and night-time economy.
It has since developed from being a campaign which focuses solely on young adults to one which embraces the whole community!